The guide offers a step-by-step explanation of
business gamification

“We don’t stop playing because we grow old; we grow old because we stop playing” (George Bernard Shaw)

Any project can have a gamification component that helps with user engagement, loyalty and motivation.Key points you will see in this guide:

  • 1. What exactly is gamification?
  • 2. Main benefits
  • 3. Psychological foundations
  • 4. Key factors in a gamification project
  • 5. Methodology and game phases

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