The guide offers a step-by-step explanation of
business gamification
“We don’t stop playing because we grow old; we grow old because we stop playing” (George Bernard Shaw)
Any project can have a gamification component that helps with user engagement, loyalty and motivation.Key points you will see in this guide:
- 1. What exactly is gamification?
- 2. Main benefits
- 3. Psychological foundations
- 4. Key factors in a gamification project
- 5. Methodology and game phases
